The First GTA 6 Billboard in Times Square
Last May, something related to Grand Theft Auto VI appeared in one of the busiest places in the world — Times Square, New York City — and somehow, most of us missed it.
A GTA 6 billboard was displayed in Times Square, promoting Rockstar Games’ highly anticipated upcoming title. With the enormous amount of advertising and digital screens covering Times Square every day, it was easy for the billboard to go unnoticed at the time.
The appearance is particularly interesting because GTA 6 has been one of the most closely watched games in the world. Every trailer, screenshot, announcement and promotional appearance attracts significant attention from fans, making the Times Square billboard a small but memorable part of the game’s marketing history.
What makes this even more interesting is that footage of the billboard has resurfaced online, giving fans another look at an advertisement that was already displayed months ago.
This is a 2025 video and the footage is old news, not a recent GTA 6 announcement. Skip to 1:02 for GTA Ad
If you’ve recently come across the GTA 6 Times Square billboard video online, there’s an important detail to remember: the footage is from 2025. The video shows an older GTA 6 billboard that was displayed in Times Square and is not a new GTA 6 announcement or recent marketing campaign. In other words, this is old news from 2025, even though the video may be resurfacing online now.
Why Times Square Matters So Much for GTA
Times Square is not just any advertising spot. It is one of the most famous places on the planet for big announcements, and Rockstar Games knows this very well. In the past, Grand Theft Auto games have been promoted with large billboards and building wraps in New York, and fans always remember those moments. New York is also a special city for the GTA series, because Liberty City is based on it, so seeing GTA 6 advertised there feels right.
There is another reason this matters. GTA 6 is set in Leonida, Rockstar’s version of Florida, with Vice City at the centre of it. When a game set in sunny Vice City is being shown on the giant screens of New York, it shows how big this launch really is. Rockstar is not only advertising to gamers. They are putting GTA 6 in front of the whole world, including people who have never picked up a controller.
Why So Many Fans Missed It in May 2025
Looking back now, it is easy to understand why the billboard was missed at the time. Times Square has hundreds of screens changing every few seconds, and the GTA 6 billboard was only one small part of that. There was also no announcement from Rockstar telling fans to look out for it. Nobody was watching Times Square in May 2025 expecting GTA 6 to appear there.
That is why we want to repeat this one more time, because a lot of people are still confused: the footage going around now is from 2025. It is not a new billboard, it is not a new announcement, and it does not mean a new trailer is coming this week. It is simply old footage that has resurfaced and started spreading again on social media.
What Should We Expect Next From GTA 6 Marketing?
If the past tells us anything, this is only the beginning. As we get closer to the launch of Grand Theft Auto VI on 19 November 2026, Rockstar’s marketing will get bigger, not smaller. More billboards, more adverts in big cities, and more promotional material are all expected in the final weeks before release, just like we saw with GTA 5 and Red Dead Redemption 2.
So keep an eye out. Next time a GTA 6 billboard appears in Times Square or any other big city, we will share it here straight away, with the correct date, so nobody gets confused between new marketing and old footage again. Did you see this billboard video when it first appeared in 2025, or is this the first time you are seeing it? Let us know down in the comments below.
