The First GTA 6 Billboard in Times Square
Last May, something related to Grand Theft Auto VI appeared in one of the busiest places in the world — Times Square, New York City — and somehow, most of us missed it.
A GTA 6 billboard was displayed in Times Square, promoting Rockstar Games’ highly anticipated upcoming title. With the enormous amount of advertising and digital screens covering Times Square every day, it was easy for the billboard to go unnoticed at the time.
The appearance is particularly interesting because GTA 6 has been one of the most closely watched games in the world. Every trailer, screenshot, announcement and promotional appearance attracts significant attention from fans, making the Times Square billboard a small but memorable part of the game’s marketing history.
What makes this even more interesting is that footage of the billboard has resurfaced online, giving fans another look at an advertisement that was already displayed months ago.
This is a 2025 video and the footage is old news, not a recent GTA 6 announcement. Skip to 1:02 for GTA Ad
If you’ve recently come across the GTA 6 Times Square billboard video online, there’s an important detail to remember: the footage is from 2025. The video shows an older GTA 6 billboard that was displayed in Times Square and is not a new GTA 6 announcement or recent marketing campaign. In other words, this is old news from 2025, even though the video may be resurfacing online now.