GTA 6 Merch: Miami HEAT Launches New Vice City Collection With Rockstar
The GTA 6 merchandise rollout is expanding beyond the Rockstar Store.
The Miami HEAT and Rockstar Games have teamed up for a new Vice City-themed collection, bringing the world of Grand Theft Auto VI into the home of the NBA team ahead of a special event at Kaseya Center.
The collaboration arrives at a perfect time for GTA 6 fans, with Rockstar’s highly anticipated game scheduled to launch on November 19, 2026.
Miami HEAT Launches New Vice City Merch
The new collection is built around the Miami HEAT’s connection to the real city that inspired Rockstar’s fictional Vice City.
The Court Culture Vice City collection includes a range of clothing and accessories featuring Vice City branding and designs inspired by the colorful Miami aesthetic.
The currently available collection includes T-shirts, sweatshirts, hoodies, hats and other pieces, with collaborations involving brands including Duvin and New Era.
Some of the designs use phrases such as “Welcome to Vice City,” while others feature Vice City logos, Goodtime State branding and postcard-style artwork.
For GTA 6 fans, it is another example of Rockstar bringing Vice City outside of the game and into the real world.
What GTA 6 Vice City Merch Is Available?
The collection currently features a number of different pieces, giving fans several ways to pick up the Vice City look.
Among the newly released items are:
- Vice City Grill Oversized Tee
- Vice City Postcard Tee
- I Love Vice City Crop
- Vice City Souvenir Oversized Tee
- Vice City Logo Snapback
- Vice City Goodtime State Snapback
- Vice City Hoodie
- Welcome to Vice City Crewneck
- Welcome to Vice City Tee
- Vice City Pool Service Pocket Tee
- Vice City Logo Dad Cap
- Vice City Billiards Snapback
- Vice City Oversized Tee
- Vice City Shades Tee
The collection includes designs from Court Culture as well as collaborations with Duvin and New Era, giving the merchandise a more traditional Miami lifestyle look rather than simply using the standard GTA VI logo.
Where to Buy the GTA 6 Vice City Merch
The new GTA 6 Vice City collection is available to buy now through the official Miami HEAT Store, with T-shirts, hoodies, hats and more available while supplies last.
👉 Shop the official GTA 6 Vice City Collection here
A Night in Vice City Is Coming to Kaseya Center
The merchandise launch is connected to an even bigger event.
The Miami HEAT will host A Night in Vice City at Kaseya Center on November 18, 2026, when Miami faces the Milwaukee Bucks.
The date is particularly interesting for GTA 6 fans because it is one day before the game’s November 19 release.
For the event, the HEAT is planning to transform parts of the arena with a Vice City theme, including a specially designed court and additional activations.
The team has also announced that players will wear a special new uniform created specifically for the event, although all details of the new design have not yet been revealed.
That means the November 18 event could become another major GTA 6 promotional moment just hours before players finally get to explore Leonida.
More Vice City Products Are Coming
The Miami HEAT collection isn’t the only GTA 6 merchandise arriving around the game’s launch.
Rockstar recently launched the Goodtime State – Vice City Collection, a $399.99 limited-edition Collector’s Box containing items including a Macca the Gator figure, Oakley sunglasses, a New Era hat, a Leonida Keys crossbody bag, pins, stickers and a Leonida map poster. Rockstar has also said that more apparel and collectibles are coming to the Rockstar Store.
You can read our GTA 6 merchandise coverage to keep track of the latest products revealed by Rockstar.
The Miami HEAT collaboration adds another interesting layer to the growing collection of GTA VI merchandise because it connects Rockstar’s fictional world directly with the real Miami setting that inspired Vice City.
Vice City Is Taking Over Real Miami
Rockstar’s marketing campaign has already started bringing Vice City into real-world Miami.
A giant “Welcome to Vice City” installation was recently placed on the roof of Kaseya Center, the home of the Miami HEAT. The large pink-and-white sign was installed as part of Rockstar’s GTA 6 promotional campaign.
Now the HEAT’s official merchandise collection and upcoming Vice City event are adding another layer to that campaign.
For fans, it creates an unusual situation where the real Miami and GTA 6’s fictional Vice City are being promoted side by side.
GTA 6 Merch Keeps Expanding
Rockstar’s merchandise strategy appears to be getting much bigger as the release date approaches.
From the official Rockstar Store’s premium collectibles to creator-exclusive packages and now the Miami HEAT’s Vice City collection, GTA 6 branding is appearing across an increasingly wide range of products.
The HEAT collection is especially interesting because it doesn’t simply look like conventional video game merchandise. Instead, it is designed around Vice City’s identity, making the products feel more like Miami sports and lifestyle apparel.
With A Night in Vice City taking place on November 18, fans could also get an even closer look at the collaboration before GTA 6 officially launches the following day.
You can follow the latest GTA 6 news on GTAVI Galaxy for more merchandise announcements, release updates and Rockstar reveals.
GTA 6 Vice City Merch Is Now Available
The new Miami HEAT Vice City collection is another major addition to the growing GTA 6 merchandise lineup.
With T-shirts, hoodies, hats and collaborative pieces already available, fans now have another way to bring the Vice City aesthetic into the real world.
And with the special Miami HEAT event taking place just one day before GTA 6 launches, Rockstar’s real-world Vice City campaign is showing no signs of slowing down.
Grand Theft Auto VI launches November 19, 2026, on PlayStation 5 and Xbox Series X|S.
