Miami is turning into the real Vice City before our eyes. Miami-Dade County has now announced a GTA VI Miami-Dade deal worth $3.9 million with Rockstar Games. The news was confirmed in an official county release on October 28. GTA VI launches on November 19 and the marketing is now spreading across the real city that inspired Vice City.
This is not a rumour. This is an official announcement from Miami-Dade County Mayor Daniella Levine Cava. You can check the live countdown to launch day on our GTA 6 Global Countdown page. Only 22 days are left now.
What the GTA VI Miami-Dade Deal Includes
The $3.9 million package includes an agreement between Miami-Dade County and Rockstar Games. It also includes separate advertising purchases through media companies. Those companies manage advertising space at Miami International Airport and across the county transport system.
Here is what is planned so far:
- Themed lighting at Miami International Airport and at PortMiami
- Promotional displays on the walkways that connect the airport parking garages to the terminals
- Decorative wraps on selected traffic signal cabinets across the county
- More advertising placements at the airport and through the Department of Transportation and Public Works
Rockstar Games will cover the cost of installing the advertising. Rockstar will also cover maintenance and removal. All designs still need county approval. All designs must follow county content guidelines.
Mayor Daniella Levine Cava said this in the release: “With millions of people around the world waiting for this release, we have an opportunity to make sure Miami-Dade benefits from that attention.”
She added that the agreements let the county turn that excitement into extra revenue for the community.
The Welcome to Vice City Sign Started It All
Most fans have already seen the big moment. A huge “Welcome to Vice City” display now sits on the roof of the Kaseya Center. The arena is owned by the county. Photos and videos of the sign went viral online. News outlets and gaming sites around the world covered it.
That display was part of an earlier deal worth $975,000. That amount is now included inside the full $3.9 million package. Rockstar paid the production and installation costs for the display.
The county has put that money toward a public park at Dan Paul Plaza. The plaza sits behind the arena. It is a park project that local people have waited a long time for.
You can see how Vice City looks in the game itself on our GTA 6 Screenshots page.
Miami and Miami Beach Have Their Own Deals Too
Miami-Dade County is not acting alone. The City of Miami has also completed an advertising arrangement for the GTA VI launch. The City of Miami Beach has done the same.
Miami will have temporary promotional banners in Downtown Miami. Miami Beach will have advertising on beach concession equipment. So fans visiting Florida in November could see GTA VI branding at the airport, at the port, in downtown and at the beach.
That is a full city takeover. It matches the scale of the game. Vice City is based on Miami and Leonida is based on Florida. Rockstar is now marketing the game in the real places that inspired it.
Why This Matters for GTA VI Fans
Publishers buy billboards for big games all the time. This is different. A county government has announced the value in public. A mayor has put her name on it. Public places like an international airport and a major port are part of the plan.
It also shows how big November 19 really is. GTA VI is not just a game launch now. It is a city level event in Miami. Local leaders expect millions of fans to watch it and they want Miami-Dade to benefit from that attention.
We will update this post if new photos of the airport lighting, the PortMiami displays or the traffic cabinet wraps appear. If you are in Miami before launch, send us your photos and we will add the best ones here.
Grand Theft Auto VI launches on November 19, 2026 for PlayStation 5 and Xbox Series X and S. Stay with GTA VI Galaxy for the latest GTA 6 news, the countdown and full launch day coverage.
Source: Miami-Dade County official release, October 28, 2026 – https://www.miamidade.gov/global/release.page?Mduid_release=rel1793224106473569
